Will grew up in Pittsburgh and started managing artists in high school when he managed his own rock band at the time, The Elderly. Will then went to Penn State for college where he studied business and music management. During that time, Will founded Nittany Booking to book shows for groups on campus.
In 2007, Will booked Wiz Khalifa to play a benefit concert at Penn State. Unable to secure a hotel room for Wiz in State College, Wiz stayed at Will’s apartment that weekend. They fast became friends and later that year Will began managing his tours. A few more years of hard work and touring led Wiz Khalifa to become the international star he is today.
Will and Wiz now co-run the music label, brand, and entertainment company Taylor Gang Entertainment, which counts among its roster Wiz Khalifa, Juicy J, Chevy Woods, Ty Dolla $ign, Berner, Courtney Noelle, Tuki Carter, Sledgren, J.R. Donato, Cozmo, Raven Felix, and Ricky P among numerous other artists and producers.
Through his company the William Gerard Group, Will manages the artists signed to Taylor Gang Entertainment as well as other artists and talent such as Alexander King and Chelsea Houska. Will and his team handle everything related to artist touring, music releases, associated art releases, licensing partnerships, publishing relationships, public relations, travel logistics and business relationships.
Will also is part-owner of the clothing company FRESHKO.